Today, data is all-pervasive. Every user creates it and is aware of its existence. Some are highly motivated to find ways to leverage a BI tool and create something meaningful out of it. Management ultimately wants to not only make data-driven decisions, but also enable business users to create their own reports and analytics given their intimate familiarity with the data and business rules in their respective areas.
Modern self-service BI has taken much of the burden from IT departments and has put the power in hands of the business users. This creates a cost-effective and efficient BI space with more valuable insights than ever before. If implemented correctly, self-service BI can bring great value to a company and boost its performance.