Forward-thinking companies are embracing business transformation to upend existing markets and gain the first mover advantage. Companies such as Uber, Airbnb, Amazon, Google, Domino’s, and GrubHub are living examples of this.
The success stories of tomorrow are those that adopt an innovation culture, where new ideas are encouraged and supported, failure is tolerated and successes are rewarded. Companies that DON’T innovate? Well, they’ll fail.