Digital Transformation in Life Sciences & Medical Devices

Application Modernization, Integration, and Automation Services

Consulting Services for Medical Device and Life Sciences Companies

We take care of you, so you can take care of others.

Smartbridge assists those that work in the medical device and life sciences industry with digital innovations to improve processes and meet regulation requirements. Whether your workforce needs a solution for critical, sensitive data or a way to access information through mobile devices, Smartbridge is here to support your digital needs.

The portfolio of Smartbridge healthcare clients include businesses in: life sciences, medical devices, pharmaceuticals, dental services, and hospitals.

Request a Callback

Intelligent Sales

Funnel all your customer data to one place – your master system of record. Only then you’ll understand where your sales are succeeding, and most important, where improvement can be made with a clear action plan.

Life sciences organizations that apply an intelligent sales approach improve processes in the areas of:

Life Sciences and Medical Device Salesforce support
salesforce consulting services for medical device industry
  • Field Force Management
    Forecast your pipeline more accurately. Improve territory management. Enhance field collaboration and training

  • Intelligent Account Management
    View a detailed account history and get AI-driven recommendations for next actions.

  • Customer Engagement
    Manage customer contacts, track sales stages. Automatically capture sales activities that lead to intelligent insights on your pipeline.

  • Order Management
    Streamline price configuration, discount setup and quoting process.

  • Sales Insights
    Drive actionable insights through powerful dashboards. Leverage predictive and prescriptive analytics to enable data-drive decision making.


Marketing Alignment with Sales

Enable seamless data flow between your marketing and sales processes. Empower sales with the ability to run its own targeted campaigns leveraging programs developed by marketing.

  • Health Care Provider Lead Management – Acquire and manage HCP data to generate and nurture leads as they move through the funnel. Use AI-based behavior scoring to predict buyer intent.

  • Direct to Customer Campaign Development – Develop campaigns that target patients and care givers. Plan the journey through multiple touchpoints. Define personalized outreach.

  • Digital Marketing and Sales System Integration – Integrate digital marketing platforms such as HubSpot and Marketing Cloud with your CRM system.
salesforce Medical device consulting services
salesforce Medical device consulting services

Patient & Provider Management

Collaborate with the health care providers and convert them into advocates of your technology and product. Support patients as they go through the process of getting your medical devices implanted.

Life Sciences and Medical Device Salesforce support

Digitally Transform your Patient & Provider Management with:

  • Provider Engagement
    Self-service portals for health care providers to view and manage patient data, download product manuals and receive product training.

  • Provider Collaboration
    Use visual product configurators to work with health care providers to customize and configure medical devices/equipment to meet their needs.

  • Patient Education
    Track and manage patient and care giver education. Convert patients into believers of your products and therapies.

  • Case Management
    Manage and track patient case stages. Collaborate with hospitals, insurance providers and patients. Handle post-implant complaints and support.

  • Experience Cloud for self-service web portal development

  • Service Cloud solutions for omni-channel support and engagement with providers and care givers
  • 3D models for enhancing product configuration experience
  • AR/VR solutions for providers to virtually experience surgical and bedside equipment

  • RPA solutions for automating provider data collection, patient case data entry and other manual tasks

UiPath partner for life sciences and medical devices
Power Automate partner for life sciences and medical device


Data Entry Automation for a Global Medical Device Manufacturer

With this automation solution in place, the manufacturer is experiencing an error rate reduction of 92% while freeing up over 4,320 man-hours to reallocate to more revenue-driving opportunities.

Bots in Production
Minutes Saved

Product Development

Track and manage Clinical, Quality and Regulatory aspects of your product development life cycle.

Life Sciences and Medical Device Salesforce support

Product Development for Life Sciences & Medical Device organizations must modernize in the areas of:

  • Product Engineering
    Design and develop the product software and hardware per FDA regulations.

  • Quality Management
    Quality document management and validation management for product software.

  • Clinical Trials Management
    Manage clinical trial data from planning to closeout.

  • Cloud application development with Microsoft Azure and mobile application development

  • Manage and execute end to end software validation process
  • Salesforce Lightning platform to build fit for purpose clinical trial management system

Customer Service

Engage with your external customers across various digital channels to fulfill orders, deliver products and support. Help your internal customers in sales and operations.

Life Sciences and Medical Device Salesforce support

Customer Service areas with digital transformation potential:

  • Omni-channel Support
    Engage with customers on multiple communication channels. Intelligently route cases to the right agents.

  • Customer Self Service
    Give customers an intelligent way to monitor, manage and update their information from anywhere, any time.

  • Order fulfillment
    Meet the increasing demand for health systems or physicians/surgeons to purchase devices online.

  • Trunk Stock Management
    Seamlessly manage the inventory in the field. Allows field sales to count and reconcile inventory on the go.

Smartbridge Life Sciences & Medical Device Digital Transformation Consulting Services

Let’s discuss your business challenges while getting to know Smartbridge and our robust experience digitally transforming health care clients.