Digital Transformation in Life Sciences & Medical Devices

Application Modernization, Integration, and Automation Services

Consulting Services for Medical Device and Life Sciences Companies

We take care of you, so you can take care of others.

Smartbridge assists those that work in the medical device and life sciences industry with digital innovations to improve processes and meet regulation requirements. Whether your workforce needs a solution for critical, sensitive data or a way to access information through mobile devices, Smartbridge is here to support your digital needs.

The portfolio of Smartbridge healthcare clients include businesses in: life sciences, medical devices, pharmaceuticals, dental services, and hospitals.

Smartbridge consulting services for Life Sciences & Medical Devices:

Intelligent Sales
Marketing Alignment with Sales
Patient & Provider Management
Product Development
Customer Service

Featured Smartbridge life sciences and medical device client

Featured Smartbridge life sciences client

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Intelligent Sales

Funnel all your customer data to one place – your master system of record. Only then you’ll understand where your sales are succeeding, and most important, where improvement can be made with a clear action plan.

Life sciences organizations that apply an intelligent sales approach improve processes in the areas of:

Field Force Management
Forecast your pipeline more accurately. Improve territory management. Enhance field collaboration and training
Intelligent Account Management
View a detailed account history and get AI-driven recommendations for next actions.
Customer Engagement
Manage customer contacts, track sales stages. Automatically capture sales activities that lead to intelligent insights on your pipeline.
Order Management
Streamline price configuration, discount setup and quoting process.
Sales Insights
Drive actionable insights through powerful dashboards. Leverage predictive and prescriptive analytics to enable data-drive decision making.

SMARTBRIDGE SUPPORTS INTELLIGENT SALES FOR LIFE SCIENCES THROUGH:

Salesforce Sales Cloud for Customer 360 data management and Tableau CRM
Advanced analytics tools such as Microsoft Power BI and Tableau to enhance the sales insights
Integration platforms such as Boomi or MuleSoft to synchronize product and order data across various enterprise systems
Modeling & simulation to predict outcomes through AI & Machine Learning capabilities in Azure & Power BI.

CASE STUDY

CPQ Solution with Configurator for a Medical Device Manufacturer

CASE STUDY

International Finance Automation for a Medical Device Company

Marketing Alignment with Sales

Enable seamless data flow between your marketing and sales processes. Empower sales with the ability to run its own targeted campaigns leveraging programs developed by marketing.

Salesforce Services

HOW CAN SMARTBRIDGE HELP?

Salesforce Sales Cloud for lead management
HubSpot to Salesforce integration

Health Care Provider Lead Management – Acquire and manage HCP data to generate and nurture leads as they move through the funnel. Use AI-based behavior scoring to predict buyer intent.
Direct to Customer Campaign Development – Develop campaigns that target patients and care givers. Plan the journey through multiple touchpoints. Define personalized outreach.
Digital Marketing and Sales System Integration – Integrate digital marketing platforms such as HubSpot and Marketing Cloud with your CRM system.

CASE STUDY

Medical Devices Manufacturer Transitions from Salesforce Classic to Lightning

CASE STUDY

HubSpot Integration with Salesforce for a Medical Device Manufacturer

Patient & Provider Management

Collaborate with the health care providers and convert them into advocates of your technology and product. Support patients as they go through the process of getting your medical devices implanted.

Digitally Transform your Patient & Provider Management with:

Provider Engagement
Self-service portals for health care providers to view and manage patient data, download product manuals and receive product training.
Provider Collaboration
Use visual product configurators to work with health care providers to customize and configure medical devices/equipment to meet their needs.
Patient Education
Track and manage patient and care giver education. Convert patients into believers of your products and therapies.
Case Management
Manage and track patient case stages. Collaborate with hospitals, insurance providers and patients. Handle post-implant complaints and support.

SMARTBRIDGE SUPPORTS PATIENT & PROVIDER MANAGEMENT WITH:

Experience Cloud for self-service web portal development
Service Cloud solutions for omni-channel support and engagement with providers and care givers
3D models for enhancing product configuration experience
AR/VR solutions for providers to virtually experience surgical and bedside equipment
RPA solutions for automating provider data collection, patient case data entry and other manual tasks

ROBOTIC PROCESS AUTOMATION PARTNERS

CASE STUDY

Data Entry Automation for a Global Medical Device Manufacturer

With this automation solution in place, the manufacturer is experiencing an error rate reduction of 92% while freeing up over 4,320 man-hours to reallocate to more revenue-driving opportunities.

Bots in Production

Minutes Saved

Product Development

Track and manage Clinical, Quality and Regulatory aspects of your product development life cycle.

Product Development for Life Sciences & Medical Device organizations must modernize in the areas of:

Product Engineering
Design and develop the product software and hardware per FDA regulations.
Quality Management
Quality document management and validation management for product software.
Clinical Trials Management
Manage clinical trial data from planning to closeout.

SMARTBRIDGE SUPPORTS PRODUCT DEVELOPMENT WITH:

Cloud application development with Microsoft Azure and mobile application development
Manage and execute end to end software validation process
Salesforce Lightning platform to build fit for purpose clinical trial management system

EBOOK

Power BI Adoption Framework
Download Our Extensive Microsoft Power BI Playbook

TECHNOLOGY EXPERTISE

Microsoft partner for life sciences and medical devices

Salesforce partner for life sciences and medical devices

Tableau partner for life sciences and medical devices

CASE STUDY

Virtual Reality / Augmented Reality for a Medical Device Sales Team

Customer Service

Engage with your external customers across various digital channels to fulfill orders, deliver products and support. Help your internal customers in sales and operations.

Customer Service areas with digital transformation potential:

Omni-channel Support
Engage with customers on multiple communication channels. Intelligently route cases to the right agents.
Customer Self Service
Give customers an intelligent way to monitor, manage and update their information from anywhere, any time.
Order fulfillment
Meet the increasing demand for health systems or physicians/surgeons to purchase devices online.
Trunk Stock Management
Seamlessly manage the inventory in the field. Allows field sales to count and reconcile inventory on the go.

HOW CAN SMARTBRIDGE HELP IMPROVE CUSTOMER SERVICE?

Salesforce Service Cloud implementations including Case Management and Knowledge management
Experience Cloud solutions for self-service, product catalog and order management