Our Management

SRI “RAJ” RAJU

CHIEF EXECUTIVE OFFICER

Raj created Smartbridge in 2003 with the mission to provide technology strategy and consulting services to help transform companies. His vision was to create a highly talented team of consultants that partner with clients as their trusted advisers to deliver value every day. Raj led the organization and its transformation into what it is today – a powerful combination of top-tier consulting practice disciplines delivering value-driven strategies and technology-driven solutions.

Raj has over 25 years of technology strategy, consulting and implementation experience in oil & gas, automotive, insurance, food retail and distribution industries. Prior to launching Smartbridge, Raj was a principal at Arthur Andersen. There he led the Gulf Coast Advanced Technology practice to provide strategy and technology consulting services to several oil & gas and energy companies.

RYAN CAMPANILE

DIRECTOR, BUSINESS INTELLIGENCE & ANALYTICS

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DEEPTHI RAJU

DIRECTOR, ENTERPRISE MOBILITY

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ROBERT RACICOT

SENIOR DIRECTOR, BUSINESS INTELLIGENCE & ANALYTICS

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BROOKE BROWNE

DIRECTOR,
MARKETING

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SANAT NILESHWAR

SENIOR DIRECTOR, ENTERPRISE SYSTEMS

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CHAKRAVARTHY JANGA

DIRECTOR, ENTERPRISE SYSTEMS

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GEORGE DANNER

ALLIANCE PRESIDENT, BUSINESS LABORATORY

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Sri Raju - CEO

Raj led the organization and its transformation into what it is today – a powerful combination of top-tier consulting practice disciplines delivering value-driven strategies and technology-driven solutions.

Ryan Campanile - Director, Business Intelligence & Analytics

Ryan joined Smartbridge in 2004 and leads our Business Intelligence & Analytics consulting services. With extensive experience in food service industry, he advices and guides clients in establishing the strategy and platforms for business intelligence applications for QSR and fast casual dining multi-unit retail companies.

He has over twelve years of consulting experience, where he worked with several fortune 500 companies in the areas of application development, systems integration, web technologies and business intelligence including reporting and measurement, information design and data architecture. These included clients in retail, entertainment, quick service restaurant, and energy industries. Prior to joining Smartbridge, he worked for several years in former big-5 consulting companies like Arthur Andersen Business Consulting and BearingPoint.

Ryan obtained a Bachelor of Science degree in Information Systems and Decision Sciences from Louisiana State University.

Deepthi Raju - Director, Enterprise Mobility

Deepthi joined Smartbridge in 2005 and currently leads its Enterprise Mobility practice. She is responsible for delivering mobile solutions that transform the workforce of Smartbridge’s clients. She believes in delivering mobile solutions that are simple, easy, and intuitive to the users. She engages with technology partners to evaluate and adopt the best of breed platforms to design, develop, deploy and manage enterprise mobile solutions.

Additionally, she has worn multiple hats time and again to implement the processes needed to meet the demands of a growing organization. She has over twenty years of technology consulting experience in energy, retail industries and government. She has deep experience in .NET technologies and custom application development.

Prior to Smartbridge, Deepthi was an architect and senior developer at Schlumberger, responsible for the development of drilling log analysis technologies. Deepthi has BS in Computer Science from Birla Institute of Technology and Science, India and MS in Computer Science from Mississippi State University.

George Danner - Alliance President & Founder of Business Laboratory

George E. Danner is President of Business Laboratory, LLC, an award winning consultancy that uses the very latest scientific techniques and methods to improve the performance of mid-size and large organizations through problem-solving, the optimization of existing practices and advanced forecasting. He is the author of the forthcoming book about business problem solving, “Profit From Science,” published by Macmillan.

George specializes in the application of agent-based simulation modeling, Monte Carlo simulation, System Dynamics, Game Theory, Visualization, and Real Options to some of the world’s most difficult and complex business strategy problems.

George has 29 years of experience in corporate strategy, specifically operational and financial analysis, across a wide variety of industries: retail, manufacturing, energy, telecommunications, transportation and financial services.

Prior to founding Business Laboratory, George held executive positions at nGenera Corporation, Industrial Science LLC (as founder) and Arthur Andersen. Business Laboratory clients include Simon Property Group, BP, Sun Microsystems, Schlumberger, Manpower, Target Stores, AstraZeneca, TIAA-CREF, NationalGrid (UK), TD Ameritrade, Motiva, and the US Navy.

George has a Bachelor of Science in Mechanical Engineering from Texas A&M University and a Master of Science in Management from Massachusetts Institute of Technology.

Victor Lang - VP, Enterprise Systems

Victor Lang joined Smartbridge in early 2003 as the company’s third employee, and currently leads our Enterprise Systems practice. During his tenure, Victor led Smartbridge’s consulting services for the food & beverage industry and successfully helped QSR clients deploy best practice processes and technologies to enable the client’s growth objectives. With over twenty years of experience, Victor has overseen the architecture and implementation of numerous technology initiatives for large and mid-size companies.

Before Smartbridge, Victor was a manager in Arthur Andersen’s Business Consulting practice in Houston, where he provided consulting services focused on technology solution implementations for various oil & gas and energy companies.

Victor holds a Bachelor of Science degree in Computer Science from The University of Texas at Austin and is a PMI-certified Project Management Professional.

Sanat Nileshwar - Director, Enterprise Systems

Sanat has over 20 years of experience leading technology projects in various industries including food service, restaurants, energy, utilities and construction. He has deep business transformation experience in supply chain processes having implemented end-to-end supply chain for distribution and food service. He is highly skilled in project planning, execution and possessing highly effective inter-personal and communication skills. He is effective in building and maintaining strong relationships at all levels in a cross-functional matrix organization, and clearly communicating executive vision and strategy while leading teams to achieve desired business results.

Sanat is a certified Project Management Professional (PMI) and Certified Scrum Master with extensive project, program, portfolio and Enterprise PMO leadership experience.

Robert Racicot - Senior Director, BI & Analytics

Rob Racicot joined Smartbridge in 2018 as Senior Director of Business Intelligence and Analytics, leading our consulting practice. Rob specializes in Business Intelligence strategy and execution, enabling clients at all levels of maturity to improve competitive advantage and operational efficiencies through data-driven decision making. He has over 25 years of professional experience in delivery of Business Intelligence and Analytics solutions for Fortune 500 companies across Retail / Distribution, Manufacturing, Telecommunication, Financial Services, Healthcare and Life Sciences clients.

Rob has been a trusted adviser to technology leaders, aligning data and technology strategy in support of large-scale business transformation. Over the past several years, he has led the transformation of analytics solutions from on-prem traditional data warehouse to big data architectures in the cloud. He also has experience delivering customer analytic solutions focused on loyalty, profitability, segmentation, consumer behaviors, and cross-sell/up-sell through descriptive, prescriptive and predictive analytics techniques.

Brooke Browne - Director, Marketing

Since 2002 Brooke has been focused on improving and building business for SMBs through marketing and communications. She joined Smartbridge in 2012 after spending a decade creating a voice for software and non-profit organizations. Now she focuses on the marketing strategy and transformation for Smartbridge, comprising of a multitude of marketing disciplines.

Brooke holds a BA in Communications from the University of Houston and more recently a Marketing Strategy Certification from Cornell.

Chakravarthy Janga - Enterprise Systems Director

Chakravarthy Janga joined Smartbridge in 2003, and is currently a Director in the Enterprise Systems Practice. Over the past 20 years, Chakravarthy Lead multiple projects on global ERP implementations, application development and web technologies. He has an impeccable track record of delivering projects for customers in various industries, such as quick-service restaurants, oil & gas, logistics and government.

Before joining Smartbridge, Chakravarthy worked as a consultant on multiple ERP implementations, managed applications and web development teams. Chakravarthy earned a Bachelors of Science degree in Electronics and Communication from Sri Krishnadevaraya University in India, and is a PMI-certified Project Management professional.