As stated before, RPA bots track their own actions, which can also be recorded for future use where need be. Therefore, software bots provide much more data than a human employee. However, this data isn’t useful without proper analysis, which modern RPA bots can provide.
As an example, retailers can collect online data through a customer’s digital touch-points, including preferences and product price ranges. When RPA is used to link data sources, this big data can be assessed in correlation to the stores current offerings, and can aid marketing and sales teams.