For every Google, Amazon and Facebook there are a lot of smaller companies in other sectors who are struggling to get their implementations off the ground because they don’t know how best to apply Big Data techniques.
In most food service companies the emphasis has historically been on reporting rather than on advanced analytics. The data are stored in database tables in a structured way, which limits the type of querying and analysis that can be performed on the data. This means that the data collected by the organization is not being used to its full potential.
The basic idea of Big Data is to breakdown these schemas and to integrate unstructured data from newer sources such as social media, with more traditional and structured data sources. This enables the data to be analyzed in new ways at improved data-processing speeds and in near-real time to gather a complete picture of the environment. As a result, there is a significant increase in the scope of ways to derive insights and value from the organization’s data.
Below are several benefits that the food service industry can realize by adopting Big Data methodology.