Among the various industries impacted by digital transformation, food service (and the restaurant industry alike) has experienced perhaps the most dramatic shift pertaining to the dynamic journey of the customer. From social influencing, streamlined services and advertising channels, food service establishments are beginning to amplify the customer experience through digitally transforming their operations and business structure.
Recognizing how to appeal, generate, and nurture customer leads is perhaps the most impacted channel within food service establishments. Further, ensuring that the customer journey encompasses various digital touch points to appeal to unique senses is crucial. In the competitive cycle to stay relevant and retain a loyal customer base, only the strong (and digitally savvy) survive.