Sales Intelligence Platforms
This is the woods in which you hunt. If Salesforce is an empty Rolodex rotary card file, then tools like ZoomInfo are the place where you fill up your cards. Since an exponentially large amount of time needs to be spent on the 20+ touchpoints to get a response these days, there’s no time to be wasted on gathering data. All the account details you need to identify your target accounts, plus the employees within, are either on one of these leading platforms or on LinkedIn.
As with LinkedIn Sales Navigator, ZoomInfo creates a new tab for lead, contact, and account records. The one step further that ZoomInfo takes than Sales Navigator, is its ability to push a sync to your details. Meaning, you can update and supplement data from ZoomInfo, refresh, and boom! You’ve got yourself a complete record.
ZoomInfo is a full suite of products, so depending on whether you add things like Sales Automation (Engage), 3rd party intent data, or more, your integration can be rather exhaustive. However, we’ve experienced only a few days worth of work to get it fully deployed.
Similar in experience with Sales Navigator, ZoomInfo has been seen as one of those tools that adds tremendous value to Salesforce, but could also be a deterrent from keeping Salesforce your first tab of the day.
The best way to entice users to value their Salesforce data is to sync records with ZoomInfo, allowing it to constantly keep details up to date. Over time, it will build trust – that a record will be as complete as it can be, and that it is the best data we can get.
Simple, yet cumbersome details, for example, like industry, company revenue, and type (public/private), are valuable when building segmented outreach. In most cases, expecting reps to input this data manually is next to impossible. In other words, easy syncing and automation of data can incentivize users to place a higher value on Salesforce records.
Capitalize on all the integration juice ZoomInfo has to offer. Of all the sales tech tools we have integrated internally ourselves, this has been one of the easiest ones to test, deploy, and configure. The ROI is definitely there!