Optimizing your enterprise systems and business processes is a critical step to increasing productivity and profitability. Salesforce offers solutions to create an efficient, streamlined lead-to-cash process with features to support each sub-process and improve the customer experience.
Today many organizations are wanting an “all-in-one” solution when it comes to their business applications. When tech stacks do not integrate across internal departments, data silos are created which leads to process inefficiencies across the customer engagement lifecycle and potential loss of revenue. Lead-to-cash is an end-to-end, high-level business process that starts with marketing and includes sales process management, price and quoting, order management, customer service, and concludes with revenue collection.