A previous study conducted by Stanford University attempted to assess the perspective taking fundamentals of a group of students through an exercise. In this study, each student was instructed to draw the letter “E” on their forehead in whichever way they chose. If the student wrote the “E” in a self-oriented direction, meaning it was backwards to others, this indicated a potential lack of perspective taking. On the other hand, if a student wrote the “E” in a way that was right-facing to others, this indicated that person had stronger perspective taking skills.
Tailoring services and products to fit the needs of customers is crucial to retaining them in the long run, especially in the dynamic nature of food service. Restaurants are constantly met with the pressure to innovate front and back-of-house operations to not only keep up with demand, but ensure their product is desired in the right medium.
Domino’s Pizza is among one of these industry giants who seem to thrive on innovation, paying close attention to consumer behavior to provide the most frictionless customer experience possible. This practice can be seen by various efforts within the organization: