Smartbridge built a lightweight data mart that could accommodate the analysis requirements in their current environment without a dependency on any external tools or new infrastructure. This data mart allowed for item-to-item correlation analysis as well as menu item-to-modifier analysis by geographic location and time period.
The solution allowed the client to gain insights into product and promotion correlation that helped drive better decisions regarding marketing campaigns, discount offerings, and limited-time offers.
The new analysis capability has enhanced their ability to apply promotions to specific markets segments, dayparts, and geography. Future analysis can include more demographic and seasonal data to further identify trends and market fit.