In our Digital Innovations practice, we ask ourselves a series of questions going into every project. What is the purpose of the mobile application? How does the user experience need to be? Would colors affect performance or productivity?
Color in User Interfaces
As a user experience/user interface designer, one of my responsibilities is to determine the best displayed colors in your mobile device, tablet, or desktop. I of course take into consideration the company’s branding, and incorporate those colors as required. However, color can be used throughout the UI to impact how the user reads and processes information.
Color relationships or combinations are without a doubt complex. The variations of value and intensity will change the relationships we perceive. Strong, intense colors increase excitement, while weak colors build calmness and tranquility. One example is Crisis360, the situational awareness and crisis management solution built by Smartbridge.