Mobile is successful because it can be approached as enabling a current use case or process, just on another form factor. In fact, where I have seen it most successful is when the use case or process is already well established and so the change management, and subsequent adoption, are successful.
Starting with a single, well established process also mitigates the risk of implementation issues – especially if this is the first time an organization has delved into enterprise mobile applications.
Yes, there are several challenges that have to be considered… from the mobile device management strategy to mobile security and deployment. But, again, these can be overcome by starting small. For example, rolling out to just a small pilot audience or starting with a use case that only has a small set of users.
There are many other factors to consider on the implementation side and many lessons learned and best practices that I will discuss in future articles, but they can all be conquered with the right approach.