AI/ML Case Study

Transforming Capital Project Decision-Making with Conversational AI

Client

This client is a major global leisure provider in the travel and hospitality industry. This organization is renowned for delivering exceptional vacation experiences and is committed to innovation in guest services. Their operations span multiple regions and focus on providing memorable leisure experiences.

CLIENT PROFILE
EMPLOYEES: 160,000+
INDUSTRY: Travel/Hospitality
FOUNDED: 1972

Project Scope – The Need for Better Capital Expenditure Analysis

Smartbridge previously assisted this client with their data foundation and analytics, and in the current phase, the company wants to take this work to the next level by creating a conversational layer using AI to help with capital expenditures (CapEx).

The client aims to harness AI to enhance decision-making and operational efficiency by addressing several key pain points:

  • Enable faster access to critical information, supporting agile business decisions.
  • Minimize the human capital usage in redundant and repetitive tasks
  • Reduce delays caused by manual data retrieval across disparate systems.
  • Improve the accuracy and relevance of information delivered to stakeholders.
  • Integrate multiple data sources into a cohesive view for better insights.
Microsoft Data & AI Solutions Partner
Microsoft Digital & App Innovation Solutions Partner

In summation, the client wants to essentially ask any question about their thousands of capital projects in a faster, accurate, and consistent manner with the ability to update things as they come in.

Key Business Challenges

Smartbridge encountered and strategized against a few challenges during the project:

  • Fragmented data sources resulting in inconsistent information across platforms.
  • Labor-intensive manual processes that delayed critical decision-making.
  • Difficulties integrating structured and unstructured data from various systems.
  • Maintaining robust audit trails and ensuring compliance with industry standards.
  • Lack of understanding regarding Azure AI infrastructure and enterprise security.

The Smartbridge Solution

To provide the best possible AI solution for the client, Smartbridge worked closely to help them decide whether it should be built with entirely pro-code or with Microsoft’s Copilot. Our team showed them the art of the possible with each and, in the end, the client chose to have a tailored solution with Copilot as it had a quicker time to market and was highly scalable. Smartbridge then implemented a cutting-edge conversational AI assistant solution that directly addressed these challenges:

Data Entry Automation
  • Deployed a generative AI-powered assistant using Copilot Studio platform, ensuring seamless integration with existing systems.
  • Consolidated information from documents, videos, and databases to deliver context-rich, citation-backed responses.
  • Enabled rapid, accurate answers across multiple channels, including collaboration platforms and web portals.
  • Provided an intuitive user interface that empowered teams to access critical insights in real time.

Value Delivered Through an Innovative Implementation

The solution delivered transformative value by:

  • Reducing manual processing time by up to 70%, accelerating response times for critical queries, leading to productivity gains and better usage of human capital.
  • Enhancing data accuracy and consistency, leading to improved regulatory compliance and decision-making.
  • Increasing cross-departmental collaboration and enabling teams to focus on strategic initiatives, thereby boosting overall operational efficiency.

Keep Reading: Azure Data Foundation Implementation for a Global Cruise Company

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