It’s easy to perceive a restaurant as making an effort to be technologically advanced when it is customer facing. From online ordering, free Wi-Fi, and mobile pay to self-service kiosks and tabletop tablets. If it enhances the guest experience, restaurants are more likely to give the front of house a digital facelift before the back.
Therefore, it isn’t a surprise that 37% of restaurant operators feel the most important area of technology development within the next 5 years is customer ordering. Inefficiencies can be more easily detected amongst hundreds of customer interactions than they would be within a handful of historically overlooked back of house employees.
As we look at the various 2019 restaurant technology trend reports, most only focus on what technology for customer engagement will look like. But there are obviously issues to address when it comes to internal operations. 42% of restaurateurs say that high operating and food costs are one of their top challenges to running a successful restaurant. Only 12% believe that their operations are leading-edge.
While 78% of restaurant operators do check their sales and metrics daily, to be truly innovative with their data and technology, they need to look at the whole house. Restauranteurs can’t run a well-oiled machine when one half is outpacing the other.