Unlocking the Value of Trusted Data
Trusted data lies at the core of successful data-driven strategies. Salesforce’s survey found that 92% of analytics and IT decision-makers emphasized the need for trustworthy data, highlighting its increasing importance. With the rise of generative AI, which relies heavily on high-quality data inputs, organizations must ensure the reliability and integrity of their data to fuel AI-driven insights effectively.
Data Maturity and AI Preparedness
The survey delved into data maturity and its impact on AI adoption. While only 6% of analytics and IT leaders classified their data maturity as below industry standard or nonexistent, benchmarking against peers remains a challenge. The survey highlighted that high-maturity organizations exhibited superior infrastructure, strategy, and alignment compared to low-data-maturity organizations. A strong data culture, encompassing behaviors and beliefs that value data usage, was also found to be a key differentiator.