For this project, it was important to ensure that each area was handled by someone that has experience in the perspective task. This created time efficiency and avoided delays within the development process. Should the tasks be attempted by individuals, or groups, that do not have experience in the respective area, it is important to ensure that resources are provided to help increase the success rate of the project. Lastly, always use the vision of the end result provided by the analysis as reference. This will prevent any deviation during the development of the project.
In conclusion, Salesforce Marketing Cloud is an efficient tool that assists businesses with marketing initiatives. By way of automation, Salesforce Marketing Cloud reduces the time needed to apply marketing methods by having the platform execute the process. This allows businesses to spend less time on marketing processes and invest their time in developing hands-free marketing campaigns. If there is a desire to improve the marketing process for a business, Salesforce Marketing Cloud is highly recommended.