Using Power BI Data Visualizations as a Recruiting Tactic

Learn how our data and analytics team used Power BI data visualizations to help recruitment efforts and bring our Smartbridge story to life.

The growing importance of data is no secret. Businesses and their customers are generating information that can be useful across the entire organization, but how do we make it useful? By creating easy to comprehend charts, graphs, and maps, of course! Using tools like Power BI to mold and visualize “traditional” business data makes sense, but there are even more ways we can use these tools.

Recruiting may seem like a departmental responsibility, but in reality, it’s an “all hands on deck” type of task. Companies traditionally list their services, products, and key KPIs on their websites to provide a quick glimpse of who they are. But, how can we separate ourselves from other firms to attract new talent?

By showing a little personality!

Data Gathering

Company culture plays an important role when it comes to finding new hires. By using Power BI and thinking outside of the box, we can put that culture on display in quantifiable and interactive ways without breaking the bank with advertising.

Smartbridge is a Microsoft Partner

While the people who make up the company are aware of the culture, we still have to gather concrete data about it. This way we can convey our culture to those outside of the company. One simple method to do this is through a companywide anonymous survey. Using a platform like SurveyMonkey, we can come up with some fun and simple questions current employees can answer. Ideally, we want to keep responses limited to rankings or multiple-choice. Some instances may lend better to user input, but be aware that this may result in some extra work on the collected data later.

Data Prep and Cleansing

Once we have all of our responses, we’ll gather them into a spreadsheet like Excel. This is where we’ll comb over and clean up our data. Remember those user input sections? Those take a little more attention as different people will input all kinds of different answers, so we want to line up similarities and address anomalies.

View Our Smartbridge Story Dashboard Built on Power BI

After putting the data under a microscope, it’s time to make it all work for us. The data gets put into Power BI and visualization begins. This is where we tell our stories and let the company culture come to life. With interactions, we can make the dashboard more animated and show fun trends within the company.

Quality Content and Effective User Interface

Did your survey have a lot of questions? No problem. The more we can show, the better. This is where we can divide up the questions into categories to avoid too much being presented on one page. Using custom buttons, we can create direct links to pages with those categorized questions.

power bi data visualization

It may start to look like a lot of the data we collected is suited for only certain types of visuals. However, this is a great opportunity to get creative and think outside the box for ways to avoid too many repeated visuals.

power bi data visualization

Remember, we want the company culture to shine through. Not every dashboard has to be all about revenue or customer trends. In working with the customer (in this case, an HR/marketing department), we can tailor these tools to their needs and help them stand out in the competitive world of recruiting new employees.

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